We process personal and customer information with strict compliance, so that your data is stored safely on the basis that it will not be used and/or disclosed unlawfully to third parties.
The European Union (EU) has introduced the General Data Protection Regulation (GDPR) on 25th May 2018 to protect personal data from miss-use and this regulation has also been integrated into the UK legislation.
1. Legal Basis for Using Personal Data
As we process the personal data of our clients and customers, we require a legal and legitimate basis to do this.
In specific situations, we can collect and process your data with your consent.
In specific situations, we require your data to pursue our legitimate interests as part of running the business
For example, invoicing / statements, we will use your purchase history to send you available personalised offers. We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us for delivery, we'll collect your shipping address to deliver your purchase, and pass them to our delivery partner.
If the law requires us to for legal compliance, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting Willesden Supplies (uk) Ltd to law enforcement.
2.When do we collect your personal data?
When you fill in any forms, for example if you apply for a credit account.
When you contact us by any means with queries, complaints etc.
When you've given a third party permission to share with us the information they hold about you.
We collect data from publicly-available sources (such as Google) when you have given your consent to share information or where the information is made public as a matter of law.
3. What sort of personal data do we collect?
This applies to all data that the Company holds relating to an identifiable person:-
Name.
Email address.
Registration address.
Company name.
Telephone numbers.
Details of your purchase history.
Personal details which help us to recommend items of interest.
Payment card details.
Your image may be recorded on CCTV when you visit our premises.
How and why do we use your personal data?
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you. We then use this to offer you promotions, products and services that are most likely to interest you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you'll find details in the 'What are my rights?' section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you've asked for.
For example, if you've asked us to let you know when an item comes back into stock, we can't do that if you've withdrawn your general consent to hear from us.
We may use your personal data:
To respond to your queries, requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience;
To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We'll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We'll do all of this as part of our legitimate interest.
Send you invoices and other accounting documents either by email or by post;
Send you email notifications which you have specifically requested;
Send to you our newsletter and other marketing communications relating to our business which could be interesting or useful for you and your business;
4.Who do we share your personal data with?
We sometimes share your personal data with trusted third parties. Examples of the kind of third parties we work with are:
IT companies who support our website and other business systems.
Operational companies such as delivery couriers.
Direct marketing companies who help us manage our electronic communications with you such as email platform.
Data insight companies to ensure your details are up to date and accurate.
Images on our Website
Here's the policy we apply to those organisations to keep your data safe and protect your privacy:
We provide only the information they need to perform their specific services.
They may only use your data for the exact purposes we specify in our contract with them.
We work closely with them to ensure that your privacy is respected and protected at all times.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
5. What are your rights over your personal data?
You have the right to request:
Access to the personal data we hold about you.
The correction of your personal data when incorrect, out of date or incomplete.
Stop using your personal data for direct marketing (either through specific channels, or all channels).
Your right to withdraw consent:
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest:
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
Direct marketing:
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
Checking your identity:
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
6. Any questions?
If you have any questions that haven't been covered, please do not hesitate to contact us on willesdensupplies@gmail.com
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